Nintendo Brand Extension
What might a foray into the world of vinyl record players look like for a company like Nintendo?
Research Phase
Nintendo has an extensive digital library of their own music readily available to distribute.
The 2018 Nintendo game, Super Smash Bros. Ultimate included a feature in-game that allowed players to build their own playlists. This feature included digital versions of over 1000 music tracks, coming in at over 900 hours of music. The music came from over 80 unique games, providing a huge and diverse potential consumer base.
Vinyl sales are on the rise.
Vinyl sales in the U.S. increased from 21.5 million units in 2020 to 41.7 million units, according to a 2021 report from MRC Data-Billboard, a media consumption company formerly know as Nielsen-SoundScan.
Millennials are looking for established brands to provide them safe, intimate, high quality experiences that they can share in personal settings.
“…in Q3 2020, nearly 40% of millennials… have shared that since the pandemic they’ve started to play video games more.”
“According to a recent McKinsey survey, people from this age group spend the most on restaurants, movies and sporting events — an average of $164 a month.”
“As economies reopen, 73% of consumers are still hesitant to resume regular activities outside the home.”
